English #6: STEEP

The topic for my English Class today is investment. 

When you invest in any company, or you want to start your own company, you need to do many research. One of the frameworks to do market research is STEEP

S - Social: consumer behavior demographics, religion, lifestyles, values, and advertising.

T - Technology: technological advancements. It includes factors like innovation, communication, energy, transport, research and development.

E - Economic: the consumers' buying position, for example, income, taxes, saving, inflation...

E - Environmental: ecosystem factors such as water, wind, food, soil, energy, pollution, and environmental regulations. 

P - Political: the political developments, and policies.